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About Us

The IDENTITYrx is the premiere brand for women’s bodywear and accessories.

Futuristic bodywear

ABOUT US

Our mission is to be a conduit for women to experience the paradigm shift in futuristic and timeless bodywear and accessories.

IDENTITYrx was born out of the desire to provide alternative choices when it comes to clothing and accessories. Our style comes with many names: health goth, techwear, cyber punk, athleisure ...to name a few, although we'd rather not categorize ourselves. Instead, we embrace clothing and accessories that are functional, futuristic and edgy.

We craft our designs with forward-thinking narratives that are both utilitarian and feminine. It's this interconnected duality that breathes life into our unconventional approach to clothing and accessories.

alt lingerie

WHO IS IDENTITYrx?

We don’t follow the rules, we make the rules. We don’t follow the trends, we go against them. We play to the bold, the confident, the loud and the different.

We are women owned and women empowered.

We believe women and femmes can be sexy and powerful, beautiful and badass. We’re different because we can’t be put into a box.

We’re different because we’re fearless.

techwear

IDENTITYrx PROMISES

T O P R O V I D E A S E A M L E S S E X P E R I E N C E
From the UI of the shopping experience to the first time our customers try on their IDRX apparel, we promise to be proactive and responsive throughout the entire process.

T O D E L I V E R S U P E R I O R Q U A L I T Y
With our dedication to quality manufacturing and production and our use of premium textiles, our products boast unmatched excellence. We are passionate about what we sell.

T O R E M A I N T R A N S P A R E N T
We will always remain as open and honest with our customers as possible. There will be nothing in our brand that is hidden. What’s ours is yours.

Nicole Quiroz IDENTITYrx

Our Founder

IDENTITYrx is founded by Nicole Quiroz. Nicole is an entrepreneur, creative director, stylist, writer and marketing professional for 15 years. For Nicole, working in the fashion industry was a side hustle. After getting laid-off from her corporate job, she took it as an opportunity to make fashion her full-time gig. Now, she is focused on building a brand that not only provides a product, but also empowers women to be the bold, beautiful and confident - the characteristics we naturally are.

Her personal fashion aesthetic centers on individualism and comfort with dark themes.

To learn more about Nicole and IDENTITYrx, click here.